our path
who are we
Based in San Francisco, California, Gymboree Corporation designs, manufactures, and retails unique, high quality apparel and accessories for children and women. The company has retail businesses under the Gymboree, Janie and Jack, and Janeville names. Gymboree operates more than 600 stores in the United States and Canada as well as an online business. The company also operates parent-child developmental play programs for infants through age five. There are more than 530 play and music centers in the United States and 24 other countries, many of which are franchises.
our history
1984
Ëš
Some 125 Gymboree franchises are operating in 20 states.
1990
Ëš
Joan Barnes depart from Gymboree and enter into a long-term treatment center.
2001
Ëš
Gymboree sells Zutopia.
2005
Ëš
The Gymboree Corporation launches Gymboree Outlet in premier locations throughout the U.S.
1976
Ëš
Joan Barnes, entrepreneurial mother of two, founds Gymboree with the opening of the first parent/child developmental play program at a local community center.
1986
Ëš
The first Gymboree retail location opens in Santa Clara, CA. Product lines include Gymboree-branded unisex children’s clothing, toys, and parenting products.
1997
Ëš
Gymboree Distribution Center is built and opens in Dixon, CA.
2002
Ëš
The Gymboree Corporation launches Janie and Jack with 11 shops and janieandjack.com
2007
Ëš
Crazy 8 and crazy8.com launches in August 2007.
2017
Ëš
The Gymboree Corporation is re-launched as Gymboree Group, Inc.
2018
Ëš
Gymboree is rebranding and have a new future.
our identity
previous logo
new logo
Our concept is to bring back our core mission to provide opportunities for parents and children to build milestones together. Our new logo seeks to create a brand image that is approachable, friendly, and lively, encouraging parents and children to thrive, grow, and build together. We based our logo mark on the letter “G” and keyword “thrive” to come up the combination shape of leaf and “G”.
wordmark
symbol
signature
redesign process
the visual strategy guide
the visual development guide
the visual standards guide
brand advance
